Most communication is unconscious. You may think you’re delivering clear and consistent messages based on your words, but unconscious nonverbal behaviours are key to communicating with power.

Startling advances in brain science have made it possible for us to gather and test evidence as we uncover the unconscious mind’s amazing strengths. While our conscious brains can handle some 40 bits of information per second, the unconscious mind processes an astounding 11 million bits per second. Much of this activity occurs instantaneously, nonverbally and unconsciously.

Your unconscious mind is at work when:

  • You quickly brake or swerve to avoid an object in the road.
  • You physically shift position to mirror a colleague’s posture.
  • You and a friend simultaneously blurt out the same phrase or idea.
  • You have a gut feeling that the person speaking to you is concealing information.

Without the participation of your unconscious mind, you’d react too slowly to avoid danger, would have a hard time relating to others and would be unable to read emotional cues that detect lies or authenticity.

The same holds true for leadership communication. If you rely solely on your words, you’re missing opportunities to inspire others. Studies continue to confirm that listeners perceive a message’s meaning largely through nonverbal, subconscious processing.

Despite all of this research, some of us cling to the notion that we rule our unconscious minds, and not vice versa. In truth, we make most decisions unconsciously, only becoming aware of them when we start to act upon them.

You can master unconscious communications using a leadership coach. Our cutting edge leadership programs and team building events are based on the principles of equine guided learning and include powerful non-riding activities to reinforce subtle, non-verbal communications. Contact us to learn more and customize a program that meets your objectives as a manager and/or team-member.

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