In last week’s blog post we explored the cost of a dead vision for companies and organizations. When vision dies a company’s purpose can become derailed and priorities often begin to fade. While these changes are often very small in the beginning, they eventually lead to serious issues down the road.
How Vision Gets Lost
At the outset, a leader’s vision sets the tone for how an organization operates, as evidenced by its plans, decisions, responses, and attitudes. In the early stages of vision-setting, guiding principles rule the day.
But day-to-day operations are taxing, complicated and require great energy. Complexity can kill an original vision, notes Andy Stanley in Making Vision Stick. Many leaders lose track of their vision over time and simply hope to keep their heads above water. Their attention is diverted from fundamentals to details. Crises often precipitate this. When vision gets lost in the shuffle, the organization veers off course.
In some cases, leaders see so many opportunities that they dilute their company’s efforts by trying to pursue them all. As they chase too many dreams, their original vision becomes covered with dust. Like a whirling weathervane, an organization that points in too many directions points in no direction at all. When leaders are tempted to take sudden opportunities, they send their people on paths they were never planning to take. Without proper plans and resources in place, chaos renders one’s original vision unrecognizable.
Some leaders are changed by the level of success they achieve. They enjoy the feeling of winning and controlling and let it go to their heads. Personal rewards are no longer appreciated, but expected. It’s very tempting to rearrange certain aspects of the operation to deliver personal benefits (if not emotional, then certainly financial).
Ultimately, it’s the top leader’s responsibility to plant the vision and cultivate it throughout the organization. Vision dies when a leader’s support dwindles and goals are no longer emphasized. Leaders must intentionally and consistently keep their vision at the forefront of everyone’s mind, or focus will gradually disappear.
If you’re concerned the vision at your company may be fading away and in danger of dying, I’m here to help! As always, I would love to hear from you. I can be reached here or on LinkedIn.
